Free guide · 24 use cases · PDF
24 AI use cases by business unit
Where AI pays off first in marketing, sales, operations, service, finance and people.
For leadership teams and managers who know AI matters and want to see, department by department, where it earns its keep.
- Four use cases for each of six business units, each with the problem, what AI does, the tools, the effort and the number it moves
- "How a diagnostic finds it" for every use case, so you can tell which ones belong on your list
- A one-page scoring grid to pick your first project this month
- Real numbers from our own business, including the ad rule that would have saved $2,328 of $6,668 spent on ads that never sold
THE DIGITAL PHANTOM
24
AI use cases by business unitThe AI behind your results.
Who wrote it
Daniel Vienings, founder of The Digital Phantom. Over a decade in paid media and digital marketing, including more than $20M managed for a single brand. Masters in Business (AUT). He runs his own company on an AI operating system he built, which is where these use cases were tested.
Three of the 24
Sales
CRM notes and follow-ups written after every call
Moves: CRM completeness, time to follow-up.
Operations
The Monday report that writes itself, delivered to your phone
Moves: hours spent on reporting.
Finance
Marketing says ROAS is 4, finance says you lost money
One daily view of spend versus real profit. Moves: contribution margin.